Intel Capital Invests In Bellrock Media

TOKYO, June 1, 2005 – Intel K.K. and Yoshimoto Kogyo Co. Ltd. today announced that they will collaborate to promote the wider utilization of digital home content, turning Intel’s digital home vision into a reality. Intel and Yoshimoto plan to work together to expand rich content available to consumers over broadband infrastructure best enjoyed when using high-performance digital home PCs built on Intel® Pentium® D processor-based platforms and Intel® Centrino™ mobile technologies that feature high-definition audio and video capabilities.

As part of the collaboration, Intel K.K. and Bellrock Media Inc. have developed the first short movie featuring Yoshimoto entertainers. Bellrock Media was recently established in the United States as a strategic company for Yoshimoto Kogyo’s group companies and Faith Inc., a technology provider of content distribution for PCs and cell phones. Bellrock Media K.K. in Japan, a subsidiary of Bellrock Media Inc, will plan, create and deliver original and sponsored digital video content while it distributes music CD and DVD titles. In addition, Bellrock Media K.K. intends to acquire domestic and international premium content rights, and to expand its businesses by utilizing Yoshimoto Kogyo’s property together. Starting this month, the company will offer Yoshimoto Kogyo’s music CD/DVD and comedy DVD titles which Yoshimoto Kogyo group companies produce.

The high-definition movie, which can be viewed free of charge for a limited period at www.digitalhome-yoshimoto.com, demonstrates the multimedia visual experience possible on a high-performance digital home PC equipped with a broadband connection and a large display.

In addition, Intel and Yoshimoto also announced that Intel Capital, Intel’s strategic investment program, also has invested in Bellrock Media Inc. Intel Capital's investment was made from the $200 million Intel Digital Home Fund, which supports Intel's initiatives to enable people to enjoy digital content, including music, photos, games and video, on all types of devices, anytime and anywhere. Proceeds from the investment are expected to be used to help expand Bellrock Media’s lineup of online content by enhancing its business operations in the online content market segment and to accelerate the deployment of its services among consumers. The financial terms of the investment were not disclosed.

“Yoshimoto Kogyo is a leader in offering high-quality entertainment content,” said Kevin Corbett, vice president of Intel’s Content Services Group. “Our collaboration with Yoshimoto Kogyo and our investment in Bellrock Media demonstrate Intel’s commitment to working directly with content owners to achieve an amazing consumer experience in a new, secure and flexible media environment.”

“Yoshimoto Kogyo has developed a long-term cooperative relationship with Intel,” said Isao Yoshino, president of Yoshimoto Kogyo Co. Ltd. “By combining Yoshimoto Kogyo's various content through Bellrock Media with Intel's digital home vision, we plan to expand the potential of content business and to usher our audience to more enjoyable and exciting content."

About Yoshimoto Kogyo Co., Ltd.

Yoshimoto Kogyo is one of the largest agencies in Japan, representing approximately 700 artists. The company’s business also includes production and distribution of television and radio programs as well as entertainment and theater. By making the broadband business as its core business strategy and enhancing contents production and distribution capabilities, the company intends to create new business based on a keyword of “comedy.”

About Bellrock Media Inc

Bellrock Media Inc. is a newly established company for digital content production and delivery that was set up in the United States by Fandango U.S.A., Faith, CS Loginet, and other leading companies. Bellrock Media K.K. also was established in Tokyo in order to produce a wide range of premium content in cooperation with Yoshimoto Kogyo.

About Intel Capital

Intel Capital, Intel's strategic investment program, focuses on making equity investments and acquisitions to grow the Internet economy in support of Intel's strategic interests. Intel Capital invests in hardware, software and services companies in several market segments, including computing, networking, and wireless communications. For more information, visit www.intel.com/capital.

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